Maximalist energy meets minimal ingredients in this unapologetically bold body care brand. Honeydew Riot is all about flipping the script on everyday essentials—soaps, body butters, and lip care are reimagined with electric colors, distinctive scents, and a healthy dose of “extra.” This playful, unconventional brand needed an identity that captured its rebellious spirit while still feeling polished and intentional.
The brand palette is a juicy mix of vibrant pinks, purples, and greens, grounded by striking gradients that add depth and movement. Paired with expressive type and illustrations that are punchy, whimsical, and full of personality, the design reflects a fresh perspective that turns every product into a tiny celebration of self-care.
From the product packaging to the digital experience, every touchpoint of Honeydew Riot delivers joy, energy, and just the right amount of chaos in the best way possible.
