Next Era Girls is a bold and brilliant collective created for tween and teen girls to feel empowered, supported, and seen. This brand offers a safe and stylish space where young girls can talk, connect, and build confidence together.
For this Rapid Brand Ascension, I crafted a vibrant, empowering brand identity that feels both fun and fearless. A mix of punchy pastels grounded with bold black creates the perfect balance of playful and powerful. Custom illustrations add a spark of joy and expression, while the modern typography brings a confident and connected vibe.
From logo suite to patterns, every element was designed to reflect the magic that happens when girls come together to uplift one another.
