Sunday Swell is a laid-back surf apparel brand based in the heart of Maui, where golden hours stretch long and the waves never stop calling. Created for beach lovers, wave chasers, and sun seekers, this brand captures the essence of slow, salty Sundays with an effortless blend of surf culture, natural beauty, and nostalgic charm.
The branding is breezy, sun-washed, and infused with a retro-coastal vibe. The color palette pulls straight from the shoreline; Ocean blue, terra cotta, peachy pink, and a warm creamy neutral, evoking that golden glow just before sunset. Hand-drawn iconography features relaxed, freeform lines and nature-inspired visuals like rolling waves, breezy beach huts, and dreamy palms. These organic elements bring an easygoing, tropical energy that feels like a postcard from paradise.
From the typography to the textures, everything about this brand is designed to transport you to paradise. Sunday Swell is a reminder to slow down, soak it in, and live life one swell at a time.
