The Nuera Collection is a bath and body brand that transforms everyday routines into feel-good rituals. With a product line of luxe soaps, scrubs, and sudsy treats, The Nuera invites customers to step into their softest, most radiant selves.
For this Rapid Brand Ascension, I crafted a brand identity bursting with playful confidence and feminine charm. The color palette features an irresistible mix of vibrant red, juicy pink, bold purple, and soft periwinkle—perfectly echoing the brand’s joyful, self-care-first energy. The visual language comes to life through expressive, whimsical graphics and cheeky decorative elements that spark delight.
The Nuera brand feels fresh, fun, modern, and unapologetically vibrant, just like the women it’s made for.
