With over 15 years of experience in branding and design, I specialize in strategic identities and custom Showit websites for luxury short-term rentals and high-end real estate.
My work goes beyond aesthetics. Every project begins with positioning, clarity, and intentional messaging so your property stands apart in a saturated market. This is about perceived value, not just pretty design.
BASED IN MICHIGAN | WORKING NATIONWIDE
Brand Strategist for Luxury Properties.
I'm Kayla,
the founder
specializing in LUXURY STR &
REAL ESTATE
200+ brands developed
15+ years in branding + web design
Launched The Dream Brand’s luxury property division.
Shifted fully into luxury STR and real estate positioning.
Began working with property owners and short-term rental hosts.
Refined my focus on high-end branding and website design.
Started my own brand design studio after working at an agency for 4 years.
it all
evolved
how
butternut squash soup
6. my go-to favorite meal to make from scratch:
architecture and interior design.
5. a creative discipline i admire:
c. the competition
b. The algorithm
a. the market
4. If a property isn’t booking at premium rates, the issue is most likely:
strategy before aesthetics.
3. my design philosophy:
d. The booking photos
b. the color palette
a. the logo style
2. When evaluating a property brand, I look at:
1. IF I COULD design anywhere in the world, it would be:
SHAPE MY WORK
A FEW THINGS THAT
coastal Europe, wine country estates.
c. The positioning and perceived value
d. The positioning and brand clarity
© 2026 The Dream Brand | Based in Michigan. Serving clients nationwide.