The Dream Brand specializes in brand identities and custom Showit websites for boutique vacation rentals and hospitality-driven businesses ready for an online presence that feels as refined as the experience they offer.
Intentional brands and elevated websites for hospitality-driven businesses.
Design Services
you've come to the right place
Design that captures attention, builds trust, and attracts the right guests.
the dream brand experience
Brand Identity Design
A refined visual identity that captures the feeling of your brand and sets the tone for every guest interaction. Perfect for new vacation rentals, boutique hospitality brands, or businesses ready to elevate their visual presence.
investment begins at $1,500
Custom primary logo
Curated brand color palette
Brand board and usage guidelines
Strategic typography pairing
Alternate logo & submark
the foundation
As part of the Dream Brand Experience, your web design is thoughtfully tailored to the scope of your business. For some clients, this means a beautifully designed signature property showcase page that highlights one extraordinary home and directs guests to book. For others, it means a fully custom multi-page website built to support a growing brand, real estate portfolio, or luxury hospitality business. Together we’ll determine the right structure to showcase your brand in the most strategic and elevated way.
Custom Showit Web Design
investment begins at $2,800
Property showcase page OR multi-page website depending on scope
Basic SEO setup
Direct booking assistance
Mobile responsive design
Website launch support
your online presence
The complete brand and website transformation for businesses ready to elevate their entire online presence. This experience combines brand identity design and custom website development to create a cohesive, polished presence that reflects the quality of your property and attracts your ideal audience.
The Dream Brand Experience
investment begins at $4,500
Full brand identity design
Cohesive brand direction
Brand assets for marketing and social media
Launch assistance and one month of website support
Property showcase page OR multi-page website depending on scope
Direct booking assistance - platform guidance
the transformation
Frequently Asked Questions
Have some questions?
How much should i expect to invest?
Brand identity projects typically begin around $1,500 and custom websites begin around $2,800. Complete brand and website experiences generally begin around $4,500 depending on project scope.
Do you only work with vacation rentals?
While many of my clients are vacation rental owners and hospitality brands, I also work with lifestyle-driven businesses and boutique real estate brands that value elevated design and intentional branding.
How does communication work during the project?
All projects are managed through a dedicated client portal where you’ll receive updates, provide feedback, and access important project materials throughout the design process.
What does the payment process look like?
Projects are secured with a signed contract and deposit. The remaining balance is divided into scheduled payments throughout the project timeline.
how do i know what service is right for me?
If you’re unsure which service best fits your goals, simply share a bit about your project in the inquiry form and I’ll guide you toward the best starting point.
how long does the design process typically take?
Most projects are completed within 4–5 weeks, depending on the scope of work and how quickly feedback is provided throughout the process. Brand identity projects tend to move a bit faster, while full brand and website experiences may take slightly longer to allow time for strategy, design development, and thoughtful revisions. Once your project is booked, you’ll receive a clear timeline outlining each phase so you always know what to expect next.
With your vision clarified, I begin crafting a brand and website that feels intentional, elevated, and aligned with your business goals. Throughout the process you'll receive updates and opportunities for thoughtful feedback as your new brand comes to life.
03/ strategy & design
After approving your proposal, you'll receive your contract and invoice to officially reserve your spot on my calendar. You'll then gain access to your client portal where you'll complete a detailed brand questionnaire to guide the design process.
02/ secure your spot
Start by filling out the inquiry form and sharing a bit about your business, your goals, and the type of project you're looking for. Once I review your submission, you'll receive the next steps along with a proposal tailored to your needs.
01/ submit your inquiry
How It All Works:
the design process - from strategy to launch
© 2026 The Dream Brand | Based in Michigan. Serving clients nationwide.